The story of First Eleven begins with a football match, my very first live game. For a lifelong sports lover like me, it was a defining moment, one that ignited my passion for sport in a way nothing else had before. But beyond the thrill of the game itself, that day marked a profound shift in my life: it fundamentally changed my relationship with my dad. Sport became more than just a game, it became our common language, a bridge that brought us closer.